Central Park NZ WTF
March 14th, 2010 by Brad HeapReading the SMH this morning I saw an ad from New Zealand Tourism advertising Central Park NZ.

Having never heard of Central Park NZ in my life I clicked on the ad thinking it was perhaps advertising backpackers accommodation at National Park. But alas no it is advertising “At the heart of New Zealand’s North Island lies Central Park where Legends are found, Life is rich and the Land is heart-stoppingly beautiful”
Sorry WTF? There is a Central Park in the middle of the North Island? Since when? The only area’s even close to this that I know of is the Central Plateau and Tongariro National Park.
Doing a google search for Central Park NZ doesn’t help either the top link is the New Zealand Tourism webpage and the second link is to the:
Projects – Central Park Restoration Plan – Wellington – New Zealand
Wellington City Council is planning to restore Brooklyn’s Central Park.
The fourth and fifth links are to (as expected) motels, one in Taumarunui which is in the Central North Island and the second is in Christchurch.
The Central Park NZ website further informs me that “Central Park NZ includes 7 diverse regions. Bay of Plenty, Coromandel, Hawke’s Bay, Rotorua, Ruapehu, Lake Taupo and Waitomo.”
Now this is just bizarre. Coromandel is in the Waikato not the Central North Island. I would also hardly call Bay of Plenty or Hawke’s Bay central either, both are east.
So where has all this madness come from? Well this news article seems to spread some light onto the situation:
Central Park NZ – New Zealands Newest Playground
Collectively known as Central Park NZ, seven regional tourism offices have combined forces to promote one of New Zealands most diverse and beautiful regions.
Prompted by Air New Zealand’s addition of affordable flights direct from Sydney to Rotorua, the regions of the central North Island are keen to promote this very special area to the Australian market.
So Air New Zealand is involved in all of this as a marketing ploy?
Quite frankly I am offended. The press release is correct it is a special area. And just as special about the area are the names of the places in the area. “Central Park” could be the name of any park, anywhere in the world. Whereas the traditional and correct names of the places in the area are very distinct and are a part of the identity of the area just as much any other aspect of it. The names have important meaning and background and it is a disgrace that the Tourism Board is ignoring this and attempting to rename the area.
Tongariro National Park is the oldest national park in New Zealand it has been acknowledged by UNESCO as one of the 25 mixed cultural and natural World Heritage Sites. Tongariro is a Maori word is uniquely New Zealand. Why is the Tourism Board not actively promoting this?
What about Ohakune, Whakapapa, Turoa, Turangi, Ngauruhoe, Waikato, Waiouru, Raetihi, Te Kuiti?
Does the Tourism Board not think that Maori words have as important identity to NZ? Or are they so hard for the rest of the world to understand that they must advertise in Simple English?
This is complete bullshit and the entire advertising campaign does more to damage the uniqueness of New Zealand then it does to advertise its diverse culture and history as well as its more modern tourist attractions.
